Building A Brand

Everyone knows of someone who owns their own brand but have you ever thought about how they formed it? We just started our fifth week of mentorship that all about branding. Our board President Deon Bonaparte of Agency Evolve, led his 4th workshop with TFD on “How To Build A Brand".” Deon went over the steps on how to build your brand with three steps: build the foundation, brand strategy, and a business plan. The most important information that our mentees learned was to clearly articulate what they want their brand to be, look like, and feel. Deon left the mentees with a quote from Walt Disney. “Walt Disney was asked, “How do you feel on your deathbed knowing that you will not be able to see Disney world come to life?” Walt Disney replied “I already have”. You need to understand your brand before you start it.” We are so appreciative of our Board president and cannot wait to welcome him back during our Summer mentorship!

Photo Credit: Mariah

Videography Workshop

Photo Credit: Mariah

Our co-founder, Jeremy @je_remy_lopez, led videography workshops over the span of two days. Our mentees learned about Pre-production, Production, and Post-Production, as well as planned out their video project for the Fall. We are so excited to see what our mentees come up with. Follow us on Instagram at @thefirehousedream to see live behind the scenes!

Freelensing Workshop

Photo Credit: Mariah

Our mentees participated in a freelensing workshop led by, Adri @adridelacruz_photographer. This workshop was super interesting and gave the mentees complete creative control over their photos. Freelensing is a technique used by photographers where the lense is 1cm away from the camera body, this effect gives the photo a vintage look and a unique blur. Our mentees got to ask questions, take notes, and put their knowledge to use.

Resumé Writing Workshop

Photograpghed (Left to Right): Dulce, Chris, Amie, and Adlemy

We invited Kameka, CEO of The Full Story Resume Writing Services, back to lead another virtual workshop to our new group of mentees. We had the honor of her presenting to our Spring mentees back in April. Our mentees had the opportunity to learn how to write a resumé, and learned tips and tricks on what recruiters look for in a resumé.

Our mentees played an ice breaker, took notes, asked questions, and now have some knowledge on how to write a resumé! Follow along @thefirehousedream to see their progress, and live in action workshop behind the scenes.

Photography Workshop

Photographed (Left to Right): Chris, Julianna, Ian, Jakob, Jennifer, Adlemy, Tyler, Amie, Dulce, and Sarai.

During this workshop our mentees were introduced to the 3 different ways to control light…Aperture, ISO, and Shutter. After Jasmine, the co-founder and executive director, led this workshop, our mentees went outside to put all that they learned to the test. They worked in groups of two, discussing and sharing which settings worked best for their photos. Not only did this test their knowledge, it was also a team building exercise. We are so proud of our mentees for working together and being confident in what they learned.

Follow along @thefirehousedream on Instagram to see live behind the scenes of workshops our mentees participate in. We are so excited to share some more workshops our mentees go through as time goes on.